Optimizing Social Media for a Purpose Driven Organization

Social Media for Bext360

 

Bext360 provides comprehensive and measurable accountability for global supply chains. Their SaaS platform offers blockchain traceability and sustainability measures, including worker pay, carbon, water, and electricity, from farm to retail.

Our collaboration has focused on optimizing their social media presence, ensuring that their messages are engaging and easily understandable for their followers. The collaboration entails weekly meetings with Bext360, generating original content, scheduling, and posting. A highlight has been capturing in-country content for their partner in El Salvador.

Screenshot of a mobile phone display showing the Instagram profile of 'bext360', a software company specializing in blockchain for supply chain transparency. The profile has 259 posts, 838 followers, and 726 following, with a professional dashboard notification and options to edit or share the profile. The profile highlights include links to news about Honduras, ESG, coffee, Mexico, and Peru, along with various posts and stories related to blockchain projects and events.
A woman working in a green field with a brick wall and trees in the background.
Close-up photo of two hands holding and examining white coffee beans.
Instagram post advertising the 2024 Specialty Coffee Expo in Chicago, featuring a smiling woman, Niki Lewis, Chief Sustainability Officer, with event dates April 12-14.
A graphic featuring a tree with a circular white line around it, overlaid with text celebrating that Dayaxa Frankincense Export Company has registered 2,500 Carteri Frankincense trees on the Bext360 platform, with the company's logo at the bottom and arrow prompt to swipe next.
A desert landscape featuring a small tree with twisted branches and green leaves, surrounded by rocky soil and sparse desert vegetation.
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