Better Relationships, Better Coffee

Branding and Packaging for an Importer Focused on Producer Relationships

Logo of the company 'Collaborative Origins' featuring an infinity symbol above the text.

Ryan and Abdiel, the co-founders of Collaborative Origins, believe that better relationships yield better coffee. Through their pre-buy commitment, they pay producers 50% of their coffee's value ahead of the harvest. In doing so, producers are supported at a living wage while the roaster receives a 84+ SCA-scoring green coffee. We partnered with Collaborative Origins to create a clean, simple, modern aesthetic that was approachable and warm. It was imperative that we incorporated the infinity symbol to show the cyclical nature of coffee from growers to consumers, equally working together for an equally awesome outcome.

Infinity symbol with the words 'Better Relationships - Coffee' on the right side and 'Better Self - Reconciliation' on the left side.

Packaging

Two coffee bags from Collaborative Origins, one closed and one partially open, featuring blue and white packaging with logos and text about sustainable coffee sourcing.
Close-up of coffee bags with a white, blue, and orange design. One bag has a pattern of circles with the words "Better Relationships, Better Coffee" and a stylized coffee bean logo, while another bag features a label with region, tasting notes, and elevation information.
Four packages of coffee from Collaborative Origins placed on a striped fabric, with a plain wall in the background.

Website

Giving Collaborative Origins’ producer partners the opportunity to display their farms and tell their stories to coffee roasters.

A laptop displaying a man standing outdoors in front of green foliage, with a website homepage visible on the screen.

Social Media

Using colorful and dynamic graphics, we created promotional campaigns for new green coffees on the Collaborative Origins Imports social media channels.

Instagram profile page of Collaborative Origins Imports showing their posts about coffee sourcing and collaborations.
Close-up of caramel candies, honeycomb, and honey dipper against a beige background with text about tasting notes for Butterfinger Toffee and Peanut Honey.
A promotional image with the text "producer profitability isn't just a result of good price points" in the top left. A man walking through a coffee farm carrying a large sack on his shoulder is in the background. On the right, a bag of coffee labeled "Collaborative Origins" from Guatemala with details about the farm and tasting notes. Bottom text reads "Finca La Hermosa" and "Shop Now."
Promotional image featuring a man in a red shirt and straw hat, standing outdoors, alongside a bag of Green Coffee Beans from Guatemala, highlighting collaboration with green coffee producers.
A package of collaborative origins Guatemala coffee with scattered coffee beans in front, against a white background.
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