New Packaging for a Wisconsin B-Corp

Designing Coffee Bags for Bear Lake Coffee Co.

 

Bear Lake Coffee Co. is a pioneering fourth-wave coffeehouse and roastery at the forefront of the coffee industry's move towards sustainability, technological innovation, and social responsibility. As an artisanal coffee roaster, they specialize in direct sourcing from family-owned farms and producers who practice regenerative farming. Their recent achievement of B Corp Certification underscores their dedication to creating a significant positive impact on humanity and the environment.

They felt it was the perfect time to refresh their packaging to honor the beautiful small town they are proud to call home. The new bag design retains key brand elements and introduces a custom illustration of the coffeehouse & roastery. These new bags mark the next step in their journey, striking a harmonious balance between refinement and comfort, making them both inviting and thoughtful.

A white and blue coffee bag with black and yellow accents, labeled 'Bear Lake' with details about coffee from El Salvador, Juayúa, with notes of apple, caramel, and chocolate-hazelnut.
Two coffee bags, one white labeled 'Bear Lake Honduras' and the other with a dark blue design, standing against a plain background.
Illustration of a coffee shop named Bear Lake Coffee Co. with a building, sidewalk, clouds, sun, and the company logo at the bottom right. Text on the image reads, "Thank you. Love you. Bye."
A white and dark blue bag of Bear Lake Coffee with logo and illustrated town scene, featuring a reforestation theme and website link
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