Genuine Community Impact,

Roasted at Origin

Rebranding Chica Bean

Logo with the words 'Chicab Bean Guatemala' and a stylized silhouette of a woman's face in profile

Chica Bean is Guatemalan specialty coffee, produced by women, roasted at origin in Guatemala.

This brand refresh for Chica Bean Guatemala gave Tekwani the opportunity to utilize design in making deeper connections. Listening to and collaborating with our client was important in this process, as we went from a more subdued and earthy color palette to vibrant tones inspired by Guatemalan textiles. We were able to preserve the organization’s original icon, but refine the mark in colors that reflect the beauty of the country, and complementary type.

A black background with a brown silhouette of a woman's profile inside an oval at the top. Below it, stylized brown cursive text reads "Chica Bean," and underneath, a green rectangle with white text says "BEFORE."
Chica Bean Guatemala logo with a silhouette of a woman's profile and the word 'AFTER' in a green box.

Packaging

We are currently working with the Chica Bean team to create a coffee bag that tells their unique story.

We want to ensure that every step of the process is incorporated in the illustration, and that the design of the bag will stand out from others on grocery store shelves.

Illustration of a woman harvesting berries in a mountain landscape with coffee and tea cups in the foreground.
A woman harvesting coffee beans using a manual coffee grinder outdoors, with coffee plants, red coffee cherries, and mountains in the background.
Four packages of Chica Bean Guatemala coffee with different flavor labels: Natural, Medium, Honey, and Best Batch, arranged in a row.

Cafe Mural

In June of 2022, we had the opportunity to paint a mural showcasing the Chica Bean brand illustrations.

We designed a piece with custom lettering and illustrations that include references to Guatemala’s natural beauty and unique culture. ¡Qué Chilero!

Two people sitting at a wooden table in a cozy coffee shop with colorful wall art featuring the words 'Coffee con Chicas' and '¿Qué Chilero!', surrounded by illustrations of coffee plants, a woman in traditional clothing, and a basket of cherries.
Interior of a coffee shop featuring a colorful mural with the words 'Coffee con Chicas' and '¡Qué Chilero!' along with illustrations of a girl operating a coffee grinder, a woman holding a branch with flowers, a cup of coffee, and a basket of berries. There is a black sofa with orange pillows and a small counter near the mural, with a window in the background.
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