Roasted Fresh and Shipped to Your Doorstep

Branding and Packaging for Heyday Coffee Co.

 
 

Heyday Coffee Co. was created with the intention that every moment is a celebration and every delicious sip of coffee should remind you that today is in fact your Heyday. In delivering delicious coffee to your doorstep, they believe that coffee should be accessible, reliable, and convenient so that you can savor each moment & find a little magic in each day. The playful brandmark was created to convey a sense of nostalgia while still maintaining a polished look. Through the use of harmonious color, a thoughtful yet expandable system was created for labels that can shift and adapt with their future coffee offerings.

Two bags of Heyday Coffee Company specialty coffee blend, one labeled 'Rambler' with dark and medium roast, and the other labeled 'Overdrive' with medium-light roast, standing on a plain background.
Illustration of various coffee brewing equipment, including a moka pot, pour-over coffee maker, electric kettle, Chemex, French press, and coffee scoop, with the "Heyday Coffee Co." logo at the bottom.
A coffee-themed sticker with a coffee pot pouring into a mug, surrounded by leaves and red berries, with the text 'heyday Coffee Co.' and another sticker reading 'heyday' in a decorative font.
Business card with dark blue background displaying the name Craig Welch, founder and CEO, contact info, and a logo with a white circular badge and letter 'h'. Red card with white text 'heyday coffee co.'.
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